Given this status quo, it is necessary for the sales staff members to: Become accustomed with online sales and online customer interaction

Embrace the necessity to work night shifts in order to respond to the needs of the customers located in different time zones

All these changes led to the creation of a more pretentious customer, whose needs have to be adequately attended. Yet, this means that the quality of the products and/or services offered to the client has to increase; the marketing campaigns through which the customer is attracted have to be improved; the retail price has to be decreased; the sales staff members have to be more polite and helpful...

All these actions are performed at distinctive organizational levels, meaning as such that the changes of the recent decades do not impact solely the sales department and that the full satisfaction of the customers' needs and wants requires the company wide implementation of a business model focused on customer satisfaction.